Sales Manager-West Zone in IDFC FIRST Bank


Job Description

Job Title – Branch Sales Manager

Business Unit – Retail Banking

Job Purpose:

The role entails scaling up and growing the customer base for the branch. It also entails developing constructive relationships with customers and working closely with them to boost volume of business across geographies by establishing a strong foundation with them as their financial partner of choice. This role encapsulates the responsibility of customer sourcing and acquisitions and building strong relationships with key dealers, strategic partners to help in client sourcing and acquisition. This is a critical branch level role that directly impacts the revenue and P&L for the branch.

Roles & Responsibilities:            

  • Drive below the line activities in the assigned catchment to acquire new customers
  • Ensure Sales process adherence & desired productivity of Sales Officers
  • Manage, mentor and motivate the Sales Officers team
  • Monitor & ensure sourcing of quality savings accounts – in terms of product mix and value driven customer -segments
  • Monitor the quality of sourcing of products to evaluate developmental needs of the sales teams and drive the sales system towards quality standards where risks are well controlled
  • Manage and improve the customer experience to establish a strong brand for the bank
  • Spearhead manpower planning, recruitment and training processes for both on-roll and off-roll employees to ensure high performing talent across levels – Sales Officers
  • Represent customer requirements as a customer advocate to the bank and give inputs to innovating new and relevant products
  • Collaborate with other departments and functions to provide best-in-class products and service offerings to the customer

                                                                                                                                Managerial & Leadership Responsibilities:

  • Monitor key parameters on productivity, hiring quality and attrition rates and make necessary improvements
  • Mentor and coach team members to percolate ethos of customer centricity, innovation, compliance and integrity
  • Create environment for team to focus on customer centricity and fulfilling customer’s needs holistically
  • Attract & retain best-in class talent to meet Bank’s rapid growth targets

Educational Qualifications:        

Graduate – Any


8 + years of relevant experience in Sales Banking


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